Posts Tagged ‘new business training’

Introducing the Small Spark Theory Institute

November 4th, 2019

Over the last three years we have received so much wonderful feedback from Small Spark Theory listeners, telling us how they have been putting the advice from the podcast into practice and seeing marginal gains improvements in new business performance. 

In response to this, we have created the Small Spark Theory Institute, providing mentored, online new business and marketing courses. 

Our first course – a New Business & Marketing Bootcamp, is designed specifically for founders of 2-10 person agencies, who want to build workable strategies and plans whilst optimising their results. Over 60 individual lessons and 4 x one-to-one video calls with me, Lucy Mann, we guide participants through setting objectives and a strategy, creating a workable plan, then optimising performance. 

Check out the course dates at www.smallsparktheory.com and take advantage of special 15% discount for enrolments before 31st December by using the code PODCAST at the checkout. 

EP29: Fear | Hilary Gallo

June 2nd, 2019

This may not seem like the most obvious episode for what, to all intents and purposes is a podcast providing practical tips for making marginal gains in agency new business and marketing.

However, when we consider many of the activities involved in attracting and winning new clients – the outreach to new prospects, networking, hosting events, speaking engagements, let alone pitching and negotiating – so many, for many of us, induce fear.

And left unchecked, these fears can either disrupt our performance, or worse, stop us doing the things we need to do to keep our businesses thriving.

We first met  Hilary Gallo back in episode eleven when we discussed negotiation. Since then Hilary has been studying the subject of fear, and more importantly, how we can hack fear to our advantage.

Listen in to find out how to win a signed copy of Hilary’s latest book Fear Hack.

EP24: The new business email | Kimi Gilbert | The Future Factory

January 7th, 2019

Dear prospect, my name is Lucy, I’m writing to introduce…….

 

And so it goes, the new business email, putting the fear into agency folk across the land.

 

It’s no surprise. For many people, selling isn’t something that comes naturally. And trying to sell yourself, or your agency, in a blank email window while the cursor blinks impatiently back at you, is no mean feat. In my experience, many best laid plans to contact a painstakingly researched list of prospects stall at this point, or we manage to email a few, wring our hands, get no response, swear a bit and then give up.

 

Sound familiar? Then this episode is for you. Kimi Gilbert is Director of Training & Development at new business agency The Future Factory and trains her team, and agencies of all disciplines, in the art of writing new business emails that work.

 

Kimi joins me to share her top tips for getting email cut-through, based on years of data and client feedback. If you’re looking for a way to make marginal gains into your new business performance then this is the perfect place to start.

 

As always we have a competition for you, we’ll be giving away a copy of Kimi’s recommended book: You Are a Message: Meditations for the Creative Entrepreneur by Guillaume Wolf  – simply listen in to find out how to win.

 

The next Winning New Business via Email course takes place in March, places are limited but you can find out more information or book tickets here.