EP7: Events

Getting in a room together with clients and prospects is undoubtedly the best way to foster good relationships. But creating the opportunity to connect in person, outside of the cut and thrust of delivering day to day project work, or a credentials or a pitch scenario, can be a challenge.

Hosting an event, which either showcases thought leadership to your existing clients, or allows you to demonstrate your expertise to a wider audience can be prove to be a highly effective weapon in your new business and marketing arsenal.

But where to start? Will people turn up? And what will we say when they do?

In this episode of Small Spark Theory, we explore how to make the most of agency events and avoid some of the most common mistakes (a clue, it’s all in the planning)!

As always, we’ve got a competition for you and will be giving away a copy of Adam Grant’s Give & Take. So listen in to find out how to win.

If you feel inspired to host your own event here are some of the tried and tested London venues we like:


The central events team at Firmdale manage event spaces for all of the hotels in the group including Ham Yard, Charlotte Street, Haymarket and Soho Hotel. Plenty of fabulous rooms for private dinners, screenings or larger scale events.

Swan at the Globe

With wonderful views across the river to St Paul’s, the Swan can cater for meetings, private dining or larger events. Get in touch with the aptly named Lucy Beer who’ll talk you through the available options.

J&A Café

Lovely Clerkenwell space available for private hire for evening events.

Jones Family Project

Great location near Old Street, interesting space options and a dangerous cocktail list.

Forge & Co

Shoreditch co-working space can cater for a range of events.

Riding House Café

The Stables private dining room is a hidden gem for private dining group of up to 14 people.

Vinyl Factory Soho

A bigger space for a larger scale event with a central location.

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